An identity knowledge graph, is a real-world network of both person and non-person entities and the relationship between them. The graph captures all identifiers related to an entity, including dynamic attributes such as location, and stores this for each data node, along with capturing what the relationship is between entities which provides ‘context’. An identity knowledge graph can be used to unify data across an organization, applications and channels. The end result is a holistic, connected view of your customers, partners, entities that you can leverage for analytics, AI, access and insights.

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