Data management refers to the collection, organization, protection and utilization of an organization’s data and is a core enabler of modern businesses. Data is considered a company’s most critical and valuable asset, however without tooling to effectively manage and make use of the data, it is worthless. Data management technologies include Master Data Management, Customer Data Platforms, Data Unification platforms and Data integration platforms. Every system in use at an enterprise collects data, so a clear data management strategy is crucial to manage, govern and make use of all the data in a safe, secure and compliant way.